Retail tissue is expected to see further expansion in both volume and current value (constant 2022 prices) terms during the forecast period. Growth will be fuelled by improved economic conditions, which will lead to a rebound in consumer spending.
Toilet paper is set to remain by far the most-used type of retail tissue product in the Philippines in the forecast period, thanks to its multi-functionality. However, one significant barrier to the development of toilet paper is that cleansing with water is still the most common toilet hygiene method in the Philippines, especially when at home.
Aside from toilet paper, paper towels is expected to record the most dynamic growth over the forecast period, in both constant 2022 value and retail volume terms. Demand for convenience coupled with increased disposable incomes should improve consumer acceptance of these products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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