The high inflationary environment of 2022 will continue to impact household spending and purchasing habits across the forecast period. Many consumers will look to trade down to cheaper brands and private labels while also shifting to lower-priced sales channels, such as discounters and variety stores.
Following the outbreak of COVID-19, there is set to be fundamental changes in attitudes to hygiene, with a higher interest in health, hygiene and wellbeing moving forward. This is set to increase retail tissue volume sales above pre-pandemic levels, boosted by the greater use of paper towels as consumers appreciate them for offering convenience and cleanliness benefits.
Many consumers worked from home during the outbreak of COVID-19, as isolation periods required social distancing. Following the recovery from COVID-19, many businesses have implemented flexible working and hybrid working models, with consumers working some of the time from home and some from the office.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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