Paper towels will continue to grow organically in the forthcoming period alongside population growth. Historically, the category has seen rapid growth due to a decrease in prices as competition intensified.
In 2022, the effects of COVID-19 were diminished, but the year 2023 will be the first full year of recovery since the pandemic, with kids fully back to in-person classes and no capacity restrictions. People will leave their homes with confidence and be using lower levels of retail tissue products, replacing them with the use of away-from-home tissue products.
Facial tissues will continue to rebound after the sharp drop seen during the pandemic. After reaching pre-pandemic sales in 2023, sales growth will slow as Ecuador continues to face economic problems from the pandemic and more recent years.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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