In line with its neighbouring countries, France had a 9.3kg paper consumption per capita in 2021, in line with neighbouring countries.
As noted, decision makers in 2022 have been faced with a mature category where they have to fight with established brands, private labels, hard discounters, new brands, and online retailers over share percentages. Here the inflation in 2022 came as a market disturber, as it benefited private labels where paper products are seen as relatively similar to well-known brands and sold for a more competitive price.
A further area of expected product portfolio development is to address consumers' concerns about health, deforestation, and the environment. Such innovations have the advantage of being able to drive higher revenues, as consumers seeking sustainable options are generally willing to pay a premium for specific features, when price is often a sign of quality in their minds.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!