With the recent inflationary movement causing price increases within retail tissue, players increasingly focused on new product development and brand awareness to generate higher cost-benefit perceptions as part of the purchasing process among more affluent Brazilians. Local consumers tend to prefer double-layer tissue products, but players are now developing triple-layer options.
The lingering impact of the pandemic is set to continue to influence the cost of retail tissue over the forecast period. In addition, the ongoing war in Ukraine is likely to be another factor, especially in Europe, where Russia is traditionally an important wood pulp supplier.
An increasing number of local consumers consider sustainability an important issue, and the development of brands and products focusing on eco-friendly alternatives with a positive influence on local communities are likely to find favour. According to Euromonitor International’s Sustainability Survey, 33.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!