Volume demand for retail tissue will continue softening throughout the forecast period as social conditions return to normal and consumers spend more time outside of the home. Fundamentals such as population growth will govern the category’s long-term performance.
Lingering transportation hiccups, labour shortages and elevated raw material costs will continue to support the implementation of price increases across retail tissue and exert elevated cost pressure on manufacturers. As a result, enhancing supply chain productivity and prioritising the SKUs with the strongest value creation potential will be key to sustaining competitiveness.
Manufacturers and brands will keep trying to reach a balance between functionality and purpose-driven sustainability, with the latter a key component of tissue players’ brand-building strategy. Sustainability-related innovations are often centred on responsible ingredient sourcing, energy-efficient manufacturing and, increasingly, plastic-free or plastic-reduced packaging.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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