Greater time spent at home, combined with increased frequency of home cooking and cleaning heading into 2023 due to inflationary pressures, will continue benefiting toilet paper and paper towels. Many local consumers will continue to spend time at home due to flexible hybrid and remote working models.
Private label recorded significant growth in 2022, as consumers’ incomes came under increasing pressure, encouraging them to purchase more affordable alternatives to branded retail tissue. The possible threat of rising unit prices over the forecast period is set to further facilitate the expansion of private label, as consumers search for the lowest prices for essential products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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