Retail tissue looks set to show a solid performance over the forecast period, with total volume sales predicted to grow at healthy rates and all categories expected to post consistently positive results in this regard. Overall expansion will be underpinned by steadily rising demand in toilet paper and paper towels as Ireland’s population and the number of households in the country continue to increase.
It is expected the overall aggregate volume and value shares held by private label in retail tissue will continue to increase during the forecast period. Together with the rising cost of living, private label penetration will be strengthened by further improvements in quality standards and the fact that branded manufacturers in this category have diminishing scope for genuine innovation.
With Irish people becoming more concerned about the environmental impact of their consumption habits, retail tissue products with stronger sustainability credentials should continue to gain popularity over the forecast period. Manufacturers in all categories will seek to keep pace with this trend by adopting more eco-friendly packaging solutions and increasing their use of recycled, recyclable and easily renewable raw materials, including alternative fibres.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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