The COVID-19 crisis has led to increased hygiene consciousness amongst Vietnamese consumers, and this is expected to continue to influence consumer behaviour during the forecast period, even as purchasing patterns normalise. Habit persistence, growing hygiene awareness and better understanding of which type of tissue to use for which purpose are factors that are expected to continue supporting demand.
Domestic players are expected to continue to face strong competition from imported players, especially from China, during the forecast period. The competition will not only be focused on unit price but also on product quality and packaging.
E-commerce and modern grocery retailing, especially convenience stores and mini supermarkets, are expected to register rising retail tissue sales over the forecast period. Retail tissue brands are expected to continue to focus on developing an omnichannel approach incorporating both modern offline channels and e-commerce.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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