The domestic player Metsä Tissue is expected to continue to emphasise the domestic origin of its offer, as well as the quality and sustainability of brands like Lambi and Serla. The Serla brand, for example, is being marketed as “produced near you”.
The private label offer in Finland is becoming more sophisticated, pairing affordability with performance to appeal to consumers in Finland. For example, new Pirkka natural white toilet paper is promoted as a soft and absorbent 3-ply product made from recycled fire and cellulose.
Improvements in production are expected to continue to move in a “greener” direction. For example, Metsä Tissue’s renewed tissue paper machine at the Mänttä mill has gone into continuous production; increasing manufacturing capacity while diminishing the carbon footprint.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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