Facial tissues saw a steep increase in unit prices in 2022 with the category being strongly affected by inflation. Nevertheless, in the forecast period the category is expected to see stronger growth in retail volume terms than was seen during the review period.
The COVID-19 pandemic provided a big boost to sales of retail tissue products with consumers being reminded of how important disposable products can be to guaranteeing the utmost hygiene. While COVID-19 fears are subsiding many consumers remain attached to the idea of the need for retail tissue products to help maintain good hygiene with demand for products such as napkins, paper towels and facial tissues expected to remain stable despite the high inflation being seen in Italy.
In the forecast period, the use of paper towels will likely remain relevant with these products increasingly being used not only in the kitchen but also to replace hand towels and other cleaning cloths. This trend developed during the pandemic with consumers seeing the use of these products as a good way to limit the spread of germs.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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