Once the impact of inflation wanes over the forecast period, the average unit price of retail tissue is expected to decline (at constant 2022 prices) and therefore following strategies of bulk packaging and discounts, players will identify ways to add value to the category. New product launches in the future will likely focus on environmentally-friendly manufacturing processes such as reducing water usage, which can be used multiple times before being disposed of, in addition to new scented lines.
While hypermarkets is likely to retain its dominance as a distribution channel for retail tissue over the forecast period, retail e-commerce is set to gain further momentum following its ongoing dynamic performance in terms of share gain and sales growth in 2022. While sales through this channel were accelerated by the pandemic and subsequent home seclusion, habit persistence, competitive prices and consumers appreciating the convenience of home delivery, especially for bulky items such as retail tissue, will continue to drive demand.
The lingering impact of inflation heading into 2023 is likely to see a further shift amongst local consumers towards private label retail tissue, as they increasingly trust the quality of these more affordable options. The effects of the high inflation in 2022 will still be felt in 2023, and as a result, living costs are expected to remain high.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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