Retail Tissue

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

Country Report

Retail Tissue in Canada

Feb 2024

In 2023, value sales of retail tissue in Canada recorded steady growth. The country’s annual inflation rate settled around 3.1%, a much steadier adjustment than the 40-year high of 6.8% that it witnessed in 2022, according to the Consumer Price…

USD 1,195
Country Report

Retail Tissue in Azerbaijan

Feb 2024

In a cross-category trend, inflation was creating sales patterns in retail tissue in Azerbaijan in 2023. Despite the inflationary pressures starting to slow down in 2023, there has been a lot of disruption with supply chains (connected to the ongoing…

USD 1,195
Country Report

Retail Tissue in Singapore

Feb 2024

In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a…

USD 1,195
Country Report

Retail Tissue in Colombia

Feb 2024

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…

USD 1,195
Country Report

Retail Tissue in Argentina

Feb 2024

In 2023, value sales of retail tissue rose notably, although this growth was primarily driven by price increases. The trend of companies calling back employees to the office, albeit in hybrid working schemes, has had a noticeable impact on…

USD 1,195
Country Report

Retail Tissue in Belgium

Feb 2024

Retail tissue in Belgium faced significant challenges in 2023, primarily driven by inflationary pressures. While toilet paper, perceived as an essential product, experienced relatively stable demand, other categories such as paper towels and facial…

USD 1,195
Country Report

Retail Tissue in Indonesia

Feb 2024

Retail tissue in Indonesia saw a boost in overall volume and current value sales in 2023, driven by consistent population growth and a growing trend towards urbanisation. The migration from rural to urban areas is leading to improved standards of…

USD 1,195
Country Report

Retail Tissue in China

Feb 2024

While the Chinese economy is slowly recovering from the COVID-19 pandemic, consumer confidence has not yet been restored. People are struggling in the face of a potential economic downturn and have cut down consumption of consumer goods across all…

USD 1,195
Country Report

Retail Tissue in the US

Feb 2024

2023’s tissue market saw a complex dance between rising costs and consumer spending. While raw material and manufacturing costs pushed up prices across all categories, particularly napkins, paper towels and toilet paper, volume sales continued to…

USD 1,195
Country Report

Retail Tissue in Algeria

Mar 2023

All members of retail tissue were impacted by economic uncertainty and rising price sensitivity in 2022, as retail tissue products can be often replaced by consumers employing a more measured approach to their spending. 2022 thus saw negative volume…

USD 1,195
Country Report

Retail Tissue in Uruguay

Mar 2023

Despite declining at a slower pace compared to 2021, volume sales of retail tissue in Uruguay fell once again in 2022. While only mild home seclusion policies were established in the country during the peaks of the pandemic, government intervention…

USD 1,195
Country Report

Retail Tissue in Switzerland

Mar 2023

In 2022, retail tissue recorded an increase in both volume and value sales as consumer purchasing and spending patterns returned to a new normal after the pandemic. Despite spending more time away from home, although still at a lower level than…

USD 1,195
Country Report

Retail Tissue in Sweden

Mar 2023

In 2022, rising prices led to a dramatic increase in current value sales, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in this year, as consumption patterns normalised following the pandemic…

USD 1,195
Country Report

Retail Tissue in Guatemala

Mar 2023

Since the COVID-19 pandemic started, Guatemalans have taken a growing interest in using paper towels for drying their hands. In the away-from-home segment and consumer’s households there has been an increase in the usage of paper towels, with many…

USD 1,195
Country Report

Retail Tissue in Greece

Mar 2023

The retail price of tissue products was subject to significant hikes, above inflation in 2022. This was due to rising costs of raw materials, hikes in energy prices and increasing logistics costs, resulting in higher production costs. Although…

USD 1,195
Country Report

Retail Tissue in Georgia

Mar 2023

In 2022, though there was a double-digit growth in current value sales of retail tissue, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation,…

USD 1,195
Country Report

Retail Tissue in Slovakia

Mar 2023

Retail tissue recorded significant value growth in 2022, with sales increasing due to rising price points, leading to double-digit retail value growth. In addition to increasing prices, the popularity of quality retail tissue products grew, with…

USD 1,195
Country Report

Retail Tissue in Morocco

Mar 2023

Value growth in retail tissue is high in 2022, stimulated by the skyrocketing prices of paper products due to a global paper shortage. Indeed, as paper as a commodity becomes increasingly scarce, this further pushes up the price. In turn, the many…

USD 1,195
Country Report

Retail Tissue in France

Mar 2023

After a boosted year in 2020, due to the situation of the pandemic with consumers in lockdown at home, retail tissue has since been returning to normal sales patterns. Whilst 2021 showed a decline, 2022 heralds a steeper drop. It is also noted that…

USD 1,195
Country Report

Retail Tissue in Malaysia

Mar 2023

The development of the retail tissue category was affected by inflationary pressure in 2022. Following the global imposition of lockdowns during the COVID-19 crisis, the category faced the inflated costs of raw materials, supply issues and the…

USD 1,195
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