Further value and volume growth is expected in retail tissue over the course of the forecast period, though at a slower rate than was seen during the review period. Stabilising prices will lead to less stockpiling as consumers gradually lose the fear of sudden and dramatic price hikes.
Premiumisation may decline over the forecast period due to consumers’ reduced willingness to spend in uncertain economic times. Rising standards were seen at the end of the review period, with consumers preferring toilet paper and facial tissues with more layers for strength and absorbency, and paper towels that perform a specific task.
As demand for eco-friendly products grows, retailers play an increasingly important role. Zero-waste outlets will become more visible within drugstores across Hungary, offering products with no packaging as well as other environmentally-friendly options such as 100% recyclable bags, for example.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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