Toilet paper will continue to shape overall category performance in the forecast period, as the largest and fastest growing category in volume and value terms. Inflationary pressures will push consumers towards cheaper options and larger pack sizes as they out discounts and bargain deals.
Tablecloths will remain a small, yet promising area of growth over the forecast period. The eco-friendly nature of tablecloths is drawing consumers towards these products, which are considered practical to use in the home.
Napkins will face steady growth in the years ahead as this category is already saturated in Latvia. However, napkins are an integral part of the table setting in Latvian households, which will sustain demand.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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