Subscription models, initially popularised by DTC brands, are gaining traction among retailers. This shift offers benefits for both sides.
In 2023, Procter & Gamble’s Charmin Ultra Soft line debuted a new design to the toilet paper scene – scalloped edges. Implemented in October, Procter & Gamble rolled out scalloped perforated edges for its Charmin Ultra Soft line, with a mission to provide a smoother, better tear for consumers.
More companies are expected to navigate the challenges of providing long-term sustainable solutions in the retail tissue space, as the consequences of deforestation become more apparent to consumers around the world. Especially in the paper towels category, product reusability has become relevant, as paper towels are known for quick uses around the household that can sometimes lead to careless overuse.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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