Most consumers in Greece will continue to be price sensitive when it comes to tissue products, especially toilet paper. However, there is a small yet growing consumer base that is loyal to more premium SKUs.
Generation Z is far more conscious of environmental matters, and this creates value growth opportunities for tissue product manufacturers across the forecast period. Recycled toilet paper sales are negligible in Greece, even though the green trend and sustainability are growth drivers.
In the short term, sales of retail tissue will continue to be subject to fluctuations. Retail volume growth is set to slow as the landscape returns to 2019 levels, with consumers resuming their lives.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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