Since tissue products, particularly toilet paper and paper towels, are considered household essentials, the sales of these products should grow steadily over the forecast period. Rising urbanisation and population growth in Turkey will support category growth.
In the forthcoming years, companies are expected to differentiate their products in terms of packaging, either for the purpose of being environmentally-friendly or to reduce production costs. One example at the end of the review period was the launch of Maylo from Lila Kagit AS in the boxed facial tissues category offered in flexible plastic instead of carton boxes in order to reduce packaging cost.
The e-commerce channel is expected to see its retail value share increase over the forecast period. The most important reasons behind this trend are consumer’s desire for broader product choice and cheaper prices.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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