During the forecast period, retail tissue is expected to experience an increase in both sales volume and value (at constant 2022 prices) growth. Despite heightened environmental concerns and a rising demand for eco-friendly alternatives, a growing number of consumers are expected to choose disposable products within the retail tissue category, in order to obtain more hygienic and convenient options (rather than using, for example, reusable towels or tissues that require washing and disinfection, or reusable tableware).
Private label retail tissue lines and products are currently well-positioned and increasingly popular, which is likely to put pressure on existing brands and result in a decrease in overall average unit prices. This is especially true during periods of high inflation and economic uncertainty, which are still ongoing due to the COVID-19 pandemic and Ukraine war.
Within toilet paper, many consumers are anticipated to shift their preference back towards higher quality products that offer better absorbency and softness. Three-ply toilet paper is among the most popular products, despite its higher price, due to the added value it provides.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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