Sustainability is a long-term consumer trend, and is expected to have a significant impact on retail tissue in the coming years. More eco-friendly products, and even alternatives to retail tissue, including shower attachments and hand bidets, are expected to eat away at the opportunity for growth in retail tissue.
Pocket handkerchiefs are a staple product in Germany, and this has been the case for years. While the pandemic disrupted the demand for pocket handkerchiefs, as more consumers avoided exposure to illness and remained indoors, growth is expected to return as more consumers start to return to normal patterns of behaviour.
E-commerce continues to grow across all industries, and is also expected to continue to grow in retail tissue in the forecast period. Even though the majority of Germans are reluctant to share personal information online, digitalisation is on the rise, and online retailers are providing the platforms necessary to attract consumers online – this is now even being seen amongst discounters.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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