Local consumers in the Malaysian market are not particularly interested in products with an eco-friendly positioning, displaying a greater focus on value for money. Spending on virgin pulp products against recycled alternatives is determined mainly by pricing.
Cultural practices restrict per capita growth in toilet paper, with bidet/water reducing the need for toilet paper. Many Malay, Chinese and Indian consumers use water/have a bidet installed at home.
The shift towards healthy eating, boosted by the rise in health consciousness resulting from the COVID-19 crisis, and the growing popularity of smart cooking appliances could slow demand for kitchen towels during the forecast period. Light fryers use less oil than other forms of frying and there is a wide price range to choose from including products from well-known and trusted brands, such as Philips and Tefal, to e-commerce brands.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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