During the pandemic, the demand for paper towels skyrocketed, driven by the necessity for widespread cleaning with disposable products. This trend has since settled at a higher baseline, resulting in elevated per capita consumption of this product.
Despite marginal volume declines in 2023, demand for facial tissues, especially the pocket format, remained higher than pre-pandemic sales levels at the end of the review period. During the lockdowns in 2020, there was a notable downturn due to restricted outdoor activities.
The "long-lasting" trend in toilet paper footage embodies a preference for larger rolls, aiming to provide a perception of extended durability in use. This strategy not only focuses on practicality and convenience for the consumer but also embraces the concept of sustainability.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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