Even though many Danish consumers were on the lookout for cost-effective options in the challenging economic conditions prevailing at the end of the review period, they remained open to paying a premium for products that offer health advantages and/or which are environmentally friendly. This provides a strong platform for further development as the economic situation improves in the forecast period.
The Danish Government’s decision to halve VAT on fruit and vegetables from 25% to 12.5% reflects a strategic move to make healthier, "green" products more accessible to consumers.
The forecast period is likely to see the use of legumes play a growing role in the development of health and wellness staple foods in the Danish market. Demand for products containing legumes is likely to be boosted by the Danish Food and Drug Administration’s recommendation to consume pulses as part of a healthy lifestyle.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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