The flexitarian diet is anticipated to gain ground in Taiwan as a result of rising health concerns, as well as increasing consumer interest in environmental and animal welfare issues. Meat and seafood substitute brands are expected to invest more in marketing efforts to promote plant-based diets and smoothen the dietary transition process.
Better-for-you products will continue to benefit from a growing consumer desire to reduce consumption of products that are high in salt, fat or sugar, as these have been shown to be linked to cases of stroke, high blood pressure and heart disease. Low sugar staple foods will see solid growth over the forecast period, with retail sales rising at a 10% constant value CAGR to reach TWD4.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for food and beverages that suggest specific health benefits. Immune support, which is a health benefit type of health and wellness attribute, is therefore expected to realise growth in staple foods over the forecast period, driven entirely by immune support breakfast cereals.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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