As Indonesians become more health-conscious, they are increasingly cognisant of how being overweight or obese can put them at higher risk of developing a wide array of ailments, including cardiovascular disease, type 2 diabetes, certain types of cancer and osteoarthritis. In addition to strengthening interest in staple foods with weight management and no or low sugar and fat claims, this knowledge is making many people more inclined to try to reduce the total amount of food they consume.
Good source of minerals is likely to remain one of the leading health and wellness claims in staple foods in volume and value terms over the forecast period. It also looks set to record dynamic growth with sales projected to rise by a total of IDR6,077.
The appeal of vegan products is expected to widen, as more Indonesians adopt vegan, vegetarian and flexitarian diets for the sake of their health, the environment and animal welfare. Such behaviour should attract new entrants into this area and stimulate investment in innovation, marketing activities and distribution coverage by established players, which will likely also help to boost demand.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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