Growing health and wellness awareness will drive demand for products that provide additional value across the forecast period, including those enriched with vitamins, minerals, omega 3, protein and high fibre. In response to these trends, producers of health and wellness staple foods in Poland will focus on innovation to attract price-conscious consumers.
The population of obese and overweight consumers is expected to continue rising over the forecast period, with the government of Poland looking at ways to reduce these figures. Legislation implemented in April 2021 will also shape innovations on the landscape.
Vegan, vegetarian and plant-based products are likely to increase in popularity in the forecast period, as consumers are interested in sustainability and animal welfare, as well as improving their health. Vegan, which is considered a type of dietary and free from claim, will see strong growth across the coming years, boosted further by the rising number of flexitarians in the country.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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