Fortified/functional claims within staple foods offer potential for growth over the forecast period. In particular, high fibre already accounts for a high share of claims in staple foods in Brazil, yet is set to see double-digit increases annually in the forecast period to 2028.
Local consumers are not only becoming increasingly concerned about adopting the right dietary habits for themselves, but are also concerned about animal welfare and the impact of their diet on the environment. As such, plant-based, which is a dietary and free from type of health and wellness attribute, is anticipated to become increasingly popular within staple foods over the forecast period.
Increasing awareness of the links between diet and a strong metabolism are expected to encourage more consumers to search for products with targeted functionalities and fortifications in the forecast period, including good source of minerals, which is considered a type of fortified/functional claim. Minerals are important for keeping the bones, muscles, heart, and brain healthy.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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