Vegan meat and seafood substitutes have had a slow start in the Greek market, both because the veganism trend is at an early stage in Greece and because of the very high prices of such products, which have made them almost unaffordable for many consumers. However, this seems to be changing, with many companies entering the market and fighting to either decrease prices or offer more value for the same money.
Vegan and plant-based products are likely to increase in popularity as more consumers become concerned about environmental and animal welfare issues, as well as health and wellness. However, gluten free is expected to see the largest incremental growth in staple foods over the 2022-2027 period, with retail sales expanding by EUR69 million to reach EUR375 million in 2022 constant value terms.
Concerns over the prevalence of certain diseases, but also demand for products that help consumers to get through their busy and stress-inducing schedules, will be key factors in the future growth of health benefit claims in food during the forecast period. As a result, immune support is anticipated to see sales increase within staple foods over the forecast period, with the claim generating its largest retail sales in pasta in 2022.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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