Vegan meat and seafood substitutes have had a slow start in the Greek market, both because the veganism trend is at an early stage in Greece and because of the very high prices of such products, which have made them almost unaffordable for many consumers. However, this seems to be changing, with many companies entering the market and fighting to either decrease prices or offer more value for the same money.
As health awareness becomes more sophisticated and people take a more holistic and preventative approach to health and wellness, consumers are expecting ever more specific benefits from the food they consume. In this context, claims such as good source of vitamins, good source of minerals and good source of antioxidants are expected to perform well over the forecast period.
Consumers are becoming increasingly concerned about the potential health impacts of consuming artificial additives such as flavourings, colourings, preservatives, and sweeteners. At the same time, health and wellness concerns are merging with environmental considerations.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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