High protein offers further growth potential over forecast period as a health and wellness claim within staple foods in Germany. According to Euromonitor International’s Economies and Consumers data, people typically consumed 111g of protein in Germany in 2023, compared to 92g of protein globally.
Vegan and plant-based staple foods in Germany are set to gain further momentum over the forecast period as an increasing number of local consumers become interested in both the environment and animal welfare. This should benefit dietary and free from claims.
Increasing awareness of the links between diet, a healthy metabolism and immune health, particularly since the pandemic, which led to heightened health concerns, is expected to encourage many Germans to look for staple foods that suggest or claim to offer specific health benefits. As such, both probiotic and immune support are expected to record strong growth as health claims within staple foods over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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