Health and wellness staple foods are perceived as being more premium and providing greater added value compared to standard products, and this should continue to fuel sales growth over the forecast period. However, alongside this, consumers are also likely to pay more attention to the sustainability of the products they buy.
Over the forecast period, more consumers are expected to turn towards staple foods that offer fortification or functionality as try to improve their health and wellbeing. Habits adopted during the pandemic are expected to continue as people look to change their diet in order to stay healthy.
Baked goods has seen consumers increasingly shift towards naturally healthy variants boasting a high-fibre content, as well as multigrain, wholegrains and higher proportions of rye and spelt. In addition, fortified variants are attracting wider attention and interest.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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