The demand for oats has witnessed an increase amongst consumers in Saudi Arabia. Oatmeal, which is known for its health benefits, such as lowering cholesterol, and the fact it is packed with vitamins and nutrients, is being consumed as a healthy breakfast.
In the period 2022-2027, more consumers are expected to turn towards foods that offer fortification or functionality, as these will increasingly be seen as options to boost metabolism. Habits adopted during the pandemic are also expected to continue, as people look to maintain changes made to their diet in order to stay healthy.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers are expected to increasingly look beyond over-the-counter vitamins and dietary supplements towards their wider dietary habits. This will lead them to seek out extra functionality from the food and drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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