During the forecast period, Spaniards will seek staple foods that claim to provide ever more sophisticated health benefits. For example, outlining active ingredients in products has been effective in promoting the consumption of baked goods and breakfast cereals.
The alignment of health and wellness and environmental considerations that is supporting demand for products carrying natural and organic claims is also driving demand for vegan and plant-based claims. Many consumers are looking to reduce their consumption of meat and dairy products for environmental and animal welfare reasons, as well as because of health.
During the forecast period, manufacturers are likely to utilise health and wellness claims to reinvigorate staple foods categories that may be suffering from a negative image in terms of health. For example, demand for instant noodles is likely to be dampened by the perception of these products as being highly processed and less healthy.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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