Similar to other areas of packaged food, sales of plant-based staple foods are expected to continue to growing over the forecast period. The shift towards plant-based foods is being driven primarily by the health and wellness trend, with consumers becoming increasingly aware of the positive health benefits associated with adopting a plant-based diet.
One of the main categories that should benefit from the rising consumer demand for dietary and free from staple foods is gluten free, which is expected to remain one of the larger health and wellness claims over the forecast period. Gluten free products are favoured by consumers with a gluten intolerance, but are also considered by some consumers as an aid to dieting, since gluten free products are believed by many consumers to also be low in calories.
Australians are increasingly conscious of consuming too many carbohydrates, where there are various low carbohydrate alternatives to staples such as bread and pasta. Therefore, they are increasingly opting for perceived healthier options, leading to a surge in products with claims such as gluten free, low glycaemic index (GI), low carb, organic, and enriched with superfoods such as quinoa and chia seeds.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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