The growing emphasis on health and wellness will continue across the forecast period, shaping innovations in staple foods. As consumers increasingly seek products with higher nutritional benefits, high-protein, high-fibre, low-sugar, and low-fat options will gain ground.
Across the forecast period, the migration from animal-based protein, toward plant-based options will continue, driven by climate, health and animal welfare concerns. Consequently, across the forecast period, vegan, vegetarian and plant-based products will increase in popularity.
A rising focus on overall health and wellbeing has increased interest in immunity, metabolism, muscle building and gut health. Over the forecast period, consumers will look for ways that are easy and convenient to improve their gut health, ease digestive issues and support their fitness goals.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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