Several staple foods will decline in retail volume terms during the forecast period, despite inflation-induced value growth. However, clean labels will take centre stage as local consumers increasingly seek out natural, simple and transparent ingredients.
Despite anticipated declines in both retail volume and constant value terms organic staple foods still offers some potential to attract consumers interested in foods perceived as less harmful than non-organic options. They also have the specific benefit of being perceived as more sustainable.
Local consumers showing rising interest in adopting dietary habits that avoid ingredients believed to potentially have a negative impact on health. As such, keto is anticipated to see gains in staple foods over the forecast period, albeit from a low base.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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