Consumers are becoming more health-conscious, which has led players to focus on producing wholewheat bread which contains fibre and seeds to meet the increased demand for healthy food, and to justify higher prices due to inflation. Different brands in the market are likely to introduce a variety of healthy variants of bread to meet this increase in demand.
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to cases of stroke, high blood pressure, and heart disease. In May 2020, Turkey announced regulations limiting the amount of industrially produced trans fats allowed in foods.
Concerns over how high sugar, fat, and salt content in food and drinks can contribute to weight management will be a key factor boosting demand for better for you product variants in the forecast period. In addition, like fat, salt can contribute to cardiovascular diseases, which are likely to continue growing in Turkey.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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