The health trend will push consumers to pay more attention to the ingredient lists in the staple foods they buy. It will also be easier for them to have access to all the information they need to make informed decisions.
More consumers will turn towards food products that offer fortification or functionality as these are increasingly seen as options that help boost the metabolism. Habits adopted during the pandemic are expected to continue as people look to changing their diets in order to stay healthy.
Products that offer functionality or fortification will continue to increase in popularity, with their consumer base widening beyond consumers with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, probiotic, which is a fortified/functional type of health and wellness attribute, is anticipated to realise growth in staple foods over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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