The Thai Government and health organisations are collaborating to address the country’s high levels of sodium consumption, which exceed recommended limits by the World Health Organization. As part of these efforts, a specific target has been established to reduce salt consumption by 30% in Thailand by 2025.
As well as concerns about salt and sodium intake, sugar is becoming an increasingly prominent focus for health conscious consumers, the government and public health organisations. Sugar has come to the fore of public health discussions for its role in the development of a wide range of health problems, but particularly for its part in the marked rise in rates of obesity, especially amongst children.
Given the growing consumer interest in natural products and rising concerns about the impact of processed foods on health, staple foods categories such as processed meat, seafood and alternatives to meat face a significant threat to growth in the forecast period. People worry, for example, that intake of too much nitrate, as found in products such as sausages, can cause cancer.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!