Facing a continuous decline in the birth rate in Japan, and consequently the population, staple foods is set to see a continuous slow volume decline over the forecast period. Furthermore, many players in staple foods have been raising the prices of most of their products, as some of the raw materials used in staple foods have seen steep increases in price, such as wheat and meat, for which Japan heavily relies on imports.
Better for you products are likely to benefit from a continued consumer desire to reduce the consumption of products that are high in salt, fat, or sugar, as these have been shown to be linked to cases of stroke, high blood pressure, and heart disease. No salt, which is considered a type of better for you claim, is therefore expected to see considerable incremental growth in staple foods over 2022-2027, with retail sales expanding by JPY59 billion to reach JPY83.
Increasing consumer awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for food and beverages that suggest specific health benefits. As such, bone and joint health, which is a health benefit type of health and wellness attribute, is anticipated to realise positive growth in staple foods over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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