The health and wellness trend is anticipated to continue to grow within staple foods, with consumers increasingly wanting to prevent any health problems by eating “better”. Products with various different health and wellness claims are expected to see an increase in consumption as a result.
In the forecast period, in addition to looking for products with better for you and fortified/functional claims, which can help them to support their health, consumers are also expected to continue to look for products with health benefit claims, such as digestive health and energy boosting. As a result of this trend, cardiovascular health, which is considered a type of health benefit claim, is expected to see one of the strongest rises in value sales within health benefit staple foods in the forecast period, with a double-digit CAGR of 16% expected in retail value terms at constant 2023 prices, to reach INR9.
With sedentary lifestyles, and the increasing prevalence of chronic diseases such as obesity, diabetes, and heart disease, consumers have an increasing number of health concerns, and they are thus aiming to adopt healthier lifestyles. The rise in these diseases has been linked to poor dietary choices, such as the consumption of processed foods high in sugar, salt, and unhealthy fats, and consumers are therefore looking for healthier products, Consumers are especially becoming conscious of avoiding sugar, or at least limiting their intake of sugar, and this trend is set to continue in the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Staple Foods industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!