While Austria has one of the lowest rates of allergens in Europe, there continues to be an increase in consumers who are wary of allergens for overall health and wellness reasons. This created a strong opportunity for growth for the no allergen claim over the forecast period, targeting those with hypersensitivity or an allergy and those wary of potentially fatal reactions, such as anaphylactic shock, especially in children.
Across the forecast period, organic staple foods will continue to gain ground, benefiting from rising concerns of animal welfare and human health, while being considered far more sustainable. The eco-friendly appeal of organic food is set to bolster growth up to 2028, as climate concerns rise and manufacturers invest more into showcasing the sustainable attributes of their products, in addition to implementing and marketing production methods that reduce CO2 emissions.
Gluten free will continue to generate strong levels of value growth over the forecast period, projected to rise at a 4% 2023 constant value CAGR to EUR337 million. This positions gluten free staple foods as a much larger category than gluten free snacks, where retail value sales are projected to increase to EUR254 million in 2023, compared to EUR337 million.
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Understand the latest market trends and future growth opportunities for the HW Staple Foods industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baked goods, breakfast cereals, processed fruit and vegetables, processed meat, seafood and alternatives to meat and rice, pasta and noodles NOTE: Couscous, polenta and quinoa are excluded from staple foods. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Staple Foods research and analysis database.
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