After an earthquake in Turkey in February 2023, local tea production might be disrupted. As a result, there may be problems supplying tea with health and wellness claims until the recovery of production.
Artificial and processed drinks are generally seen by consumers as more harmful to their health. This is expected to result in increasing sales of natural products in the future, as consumers try to adopt healthier lifestyles and prevent long-term illness.
Products for those following specific diets, and drinks that can be consumed by people with intolerances are set to see rising popularity in the forecast period, as consumers seek to look after their own health and body. As such, lactose free, which is a dietary and free from type of health and wellness attribute, is anticipated to realise positive sales growth over the forecast period.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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