During the forecast period, the adverse economic situation in Argentina is expected to continue putting huge pressure on consumer spending, with high inflation and the rising cost of living likely to be a major influence on the growth of health and wellness hot drinks. Within this context, rising prices are likely to undermine the increasing shift towards health and wellness hot drinks, most of which are priced higher than their standard, non-health and wellness alternatives.
During the forecast period, it is very likely that Argentinean consumers will continue to shun highly processed hot drinks that contain high levels of artificial ingredients. The lingering impact of the COVID-19 pandemic and the recent introduction of food labelling regulations that aim for greater transparency for consumers are set to underpin a significant increase in the demand for natural fresh coffee and natural fruit/herbal tea.
While there is an absence of gluten in coffee, tea and flavoured powder drinks, the forecast period is expected to see an increase in demand for gluten free products in other hot drinks based on various cereal grains, especially the popular local hot drink yerba mate. While there are relatively few people among the Argentinean population who avoid gluten on medical grounds due to the low incidence of celiac disease, there has been a growing movement away from consuming gluten among the general population.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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