Across the forecast period, Saudi consumers are expected to increasingly focus on health and wellness benefits in hot drinks, looking to reduce elements that can potentially harm health while reaching for added benefits and fortified goods. To support this, many packaged drinks brands already display the front-of-pack nutrition for sugar, sodium, and saturated fat to make their drinks appealing and empower consumers to make healthier choices.
Vegan and plant-based alternatives are expected to gain ground over the forecast period, aligned with the rising number of consumers looking to avoid animal produce for ethical, sustainable, and health benefits. As such, more consumers are expected to turn to plant-based and vegan options, as these are often seen as nutritionally preferable over more traditional products.
As consumers become increasingly interested in health, wellness and the ingredients they consume, hot drinks appropriate for those with intolerances are expected to see rising popularity over 2023-2028. No allergens, which is a dietary and free from type of health and wellness attribute, is therefore anticipated to rise at a huge 40% 2023 constant value CAGR to reach SAR700,000 in 2028.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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