Over the forecast period, Dutch consumer health and wellness knowledge will continue to shape product demand. Products catering to dietary requirements, including intolerances, will experience popularity, in addition to goods that respond to dietary demands.
Across the forecast period, health trends will continue to shape sales and innovations on the hot drinks landscape driving growth of organic black teas, green teas and herbal options. While organic hot drinks struggled in 2023 as disposable incomes reduced, as health concerns continue to rise and disposable incomes improv, organic hot drinks will record growth of 3% in 2023 at a constant value CAGR, with organic tea set to lead the landscape at EUR63 in 2028.
Natural hot drinks will continue to record growth over the forecast period, reaching sales of EUR72.8 million in 2028.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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