Artificial ingredients and ultra-processed food and beverages are increasingly viewed as unhealthy options in Poland, with this viewpoint supported by rising media coverage of the potential health dangers of ultra-processed goods. This ongoing narrative is expected to boost sales of natural products across the forecast period, with retail sales of natural hot drinks projected to rise at a 2% 2023 constant value CAGR to reach PLN2.
Is it predicted that the overweight and obese population in Poland will continue to rise across the forecast period, leading to ongoing concerns surrounding obesity and type 2 diabetes. As both the government, health professionals and the general population look at ways to minimise long-term health conditions, hot drink manufacturers will innovate with low-fat, low sugar and high-fibre options.
Following the outbreak of COVID-19, many consumers in Poland continue to want to support the immune system and metabolic health. This increased interest will support sales of high-fibre hot drinks – which will see growth of 17%, in addition to high protein and immune support hot drinks, set to register a growth of 7%.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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