A large proportion of the US population is struggling with their weight, with rates of overweight and obesity in the country higher than those globally, which is also leading to problems such as a higher rate of deaths from diabetes than globally. In addition, consumer concern continues over health problems linked to high sugar, fat, and salt levels in food and drinks.
Products with health benefits are expected to be main drivers of growth in health and wellness hot drinks in the forecast period. While better for you products are expected to remain popular, an increasing number of consumers will prefer to choose products which have more positive connotations, such as brain health and memory, or energy-boosting.
Consumers are now typically more interested in health and wellness within hot drinks, and are increasingly keen to drink “better” in order to prevent medical problems. As such, alternative products that are positioned as healthier than standard variants increasingly feature in consumers’ shopping baskets.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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