Over the forecast period, consumer knowledge of health and diet is expected to keep on increasing, which will lead to higher demand for health and wellness hot drinks in general. Products catering to specific dietary requirements, such as hot drinks suitable for those with intolerances, are projected to experience escalating popularity.
Better for you categories, including no sugar and no fat hot drinks, are also expected to see rising sales over the forecast period. According to Euromonitor International’s Economies and Consumers data, in Australia, 36% of the over 18-year-old population was overweight in 2023, whilst 32% was obese.
Beyond the scope for no sugar and no fat options, there is an opportunity to incorporate specific health benefits, thus broadening product reach. For instance, beverages rich in protein content or infused with essential vitamins and minerals can attract consumers seeking hot drinks that offer both health advantages and indulgence.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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