Across the forecast period, consumers will continue to migrate towards healthier options, with added health benefits, sustainability, and organic certification driving sales. Many consumers are expected to align their choices with a more holistic and natural approach to wellbeing, including a move away from coffee to tea.
Other hot drinks tend to suffer from a negative perception, with sales mainly driven by chocolate-based flavoured powder drinks. During the review period, media claims and rising concerns around the potentially negative side effects of processed food and drink, further impacted sales.
Consumers in Sweden are showcasing increased concerns surrounding animal welfare and sustainability, with migration to meat-free diets driven by ethical concerns in addition to health. This creates strong prospects for hot drinks with vegetarian and vegan claims, with rising demand for products with vegan and vegetarian claims driving innovation in these areas.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!