As Indonesians become more health-conscious, they are increasingly aware that frequent digestive problems and other minor ailments could be caused by lactose intolerance. At the same time, more people are now choosing to reduce consumption of or completely forego foods and beverages containing dairy ingredients for health reasons and due to concerns about environmental sustainability and animal welfare.
Energy boosting is poised to be one of the most dynamic health and wellness claims in hot drinks over the forecast period. Indeed, it looks set to record one of the largest absolute increases in value sales, which are projected to rise by a total of IDR721.
Interest in hot drinks with a healthy positioning is growing in Indonesia and this is likely to encourage local and international players to invest in the market, offering products with clear health claims to attract shoppers. For example, Hotto is a new Indonesian brand of other hot drinks which was launched in 2022.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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